Why you should use explanatory videos

A picture is worth a thousand words. What could one say about a video?

There are numerous studies that show that people want to get the information that is important to them easily understandable and without much effort. Hardly anyone would like to read books if they only need a little information. So what is more suitable to reach the prospect or customer than to show them a video?

How can you use your explanatory videos?

Explanatory videos can be used in many ways and there are almost no limits to your wishes.

• Introduce your company
• Promote your product or service
• Find new employees
• Communicate complex content in a short and entertaining way

Explanatory videos can be used optimally to attract attention in social media. When created originally, this encourages the viewer to share them on their own network, which in turn will attract more attention.

As numerous surveys and statistics show, videos in Facebook & Co. are viewed much more frequently and bring significantly more success than pure texts. A survey of 1,000 selected marketers revealed that 86% of those surveyed achieved good, positive experiences. 78% stated that they were able to record significantly more visitors to their websites through videos. So why shouldn’t you also increase the success of your company?