You want to get going with your start-up? Awsome! Motivation is the base of success.
I would like to give you some hints to start with:
It is very important, to set priorities:
You are sitting at your desk, thinking where to start. As well, you are thinking, which ressources you have already and how to use them, right?
Who do you know? You already have a network already:
The most of orders you will recieve by recommendations. Motivate your network to share intersting topics on their social media channels like Facebook, Twitter etc. Let your clients spread the word and recommend your products or services!
… does not exist.
Set up a plan, that shows your comapany´s alignment stratigy. As well, it should contain all media, that you are planning to use to communicate with your clients.
IMPORTANT: Be flexible and adapt to changes! The smarter the plan, the easier it is to adapt. For that reason, a mega-marketing-plan is not the best choise.
“Who cannot be found in the internet, seems not to have existed.” (Ernst Probst, german publicist)
The internet is one of the main factors of success, because most people do not go out to find, what they are looking for – they just use Google.
Your future clients should get to know, what your start-up is about and which services or products you provide, when they click your website.
Social Media is a very interesting topic at the moment. Because of the new european law (GDPR) it is not clear, how to go on with social media channels. Even lawyers are not sure, how to execute some changes. Because of that, I cannot give you any hints how to react.
If you like to have more information, you can find it here. And be aware, that in future, maybe Twitter, Instagram etc. could be treated the same way.